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A direct mail company is the tool organisations use to send printed communications in bulk. From a few hundred letters upwards, it enables businesses to create targeted, written communication that can be distributed domestically and internationally at scale.

A mailing house works with you from the very start, beginning with your mailing data. Data is prepared, cleansed and optimised before print, with the aim of improving response rates and overall ROI. Ensuring mail is sent to the best possible records is a core part of the process.

Once the data is ready, the mailing house manages personalisation and printing. This allows highly targeted packs to be produced, using variable text, images and formats driven directly by the data supplied.

The next stage is pack creation and make-ready. A mailing house will handle enclosing and finishing, whether that involves inkjetting, enveloping, paper wrapping, poly wrapping or, where required, hand enclosing for more complex packs.

A good direct mail company will also manage postage optimisation. By using technology-led workflows and volume-based postal discounts, mailing houses can reduce domestic and international mailing costs, passing those savings on to clients.

Finally, the mailing house will monitor delivery and returns, providing reporting on fall-to-land and performance. This turns direct mail into a trackable, data-rich channel, rather than a one-off print exercise.

How Central Mailing Services supports your mailings

At Central Mailing Services, we support organisations that rely on direct mail as a core operational channel. From data preparation through to delivery reporting, we manage the full process to ensure accuracy, compliance and consistency at scale.

We typically work with mailings from 500 items upwards, including both one-off campaigns and ongoing operational programmes. Our role is to make direct mail dependable, cost-efficient and measurable — so it works as part of your wider communications strategy, not as a risk.

Talk to a Direct Mail Specialist